Printing Industries Association: Print Week Campaign and Collateral Design
The Printing Industries Association of San Diego (PIA/SD) has a clear focus – to support and promote the San Diego graphic arts industry. One way they do this is through Print Week. Now in its 20th year, Print Week has become a landmark event in the San Diego graphic arts community. Needless to say, we were honored when the Print Week Committee selected Savacool Secviar Brand Communications as the official design firm for San Diego Print Week 2008. Although our process yielded three viable concepts for the annual event, Passion For Print resonated with PIA/SD and proved to be a concept with relevance, humor and broad appeal. Big thanks to the wonderful and dedicated team at PIS/SD.
