Thanks for the great year everyone and we’ll see you in 2012!
Savacool Secviar

Sorry for the lack of posts lately (slackers!). It’s been a pretty huge year and we have had our noses to the proverbial grindstone (hustlers!). We would like to take this opportunity to announce some exciting new developments.

We are proud to announce that we are working with The Fleetwood and The Beachwood restaurants. Established and operated here is San Diego by an exciting young team, the two properties have great ideas and big expectations. We’ll be helping to bring the vision to life in an exciting new way in the coming months.

Since last summer, we have added two new clients from abroad. These international additions hail from Russia and Japan, are both from different industries, and sought our services based on our reputation for great marketing and our portfolio of compelling projects. We’re excited for the expanded horizons.

One of these new relationships materialized in large part through the efforts of Nick Soto. Nick came aboard this summer and has become an integral part of the Savacool Secviar team as our Director of New Business. Transplanted from the Bay Area, Nick is an insightful and energetic marketing professional (and also a trained chef). We feel lucky to have him.

On the growing family front, we are also proud to announce that Sean Perry has joined the posse as Associate Creative Director. Sean hails from Motown, can expound intelligently on the teachings of many a great philosopher, and plays a mean game of darts. Our creative game is reaching new heights every week. And the sky’s the limit.

Stay tuned for more news as we get around to posting it and keep us in mind for all of your branding, advertising and marketing needs.

Cheers – Savacool Secviar

The Challenge: Design a mailable invitation that inspires attendance, promotes the Midtown Men’s performance and communicates the world class guest chef roster.

The Result: We designed a sleeve and poster combination that commanded attention and brought in support. A Reason To Survive had another successful event and reinforced their ability to provide an exceptional and deeply needed service to children.

Thanks to Matt and his team at ARTS for all they do. Learn more about them here!

When approached by one of the nations elite boutique law firms for an online brand refresh, we rolled out a variety of design solutions, all tailored to convey the high level of service and unparalleled achievements of the firm’s attorneys.

We focused on a modern design solution and then planned a site purposely designed convey the brands track record, unique approach and enviable reputation. Visit the site here!

A logo is a unique and memorable visual expression of a brand. Logos can communicate a brand’s attributes and become a representation of the promise a brand makes to the marketplace. An investment in a successful logo is an investment in a brand’s integrity.

We design logos that are strong and succinct, based on the brand’s spirit, culture and unique place in the market.

###

FOR IMMEDIATE RELEASE

Savacool Secviar Brand Communications Honored at the San Diego Addy® Awards.

San Diego, California – March 26, 2011 – For the fifth consecutive year, Savacool Secviar Brand Communications (Sav Sec) received multiple awards for creative excellence from the American Advertising Federation.

The ADDYs® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

The San Diego ADDY® Awards is the first of a three-tier, national American Advertising Federation (AAF) competition. San Diego winners are eligible for the AAF District 15 (Southern Nevada and Southern California) competition. District winners are then eligible for the third tier, the national ADDY® Awards competition.

“We love solving client’s marketing challenges.”, commented Steve Secviar, Partner and Art Director at Sav Sec. “To be recognized and awarded is icing on the cake.”

A list of the awards received by Sav Sec can be found on their site (www.savsec.com). A full list of this year’s San Diego ADDYs® Award winners can be found at the San Diego Ad Club’s website (www.sandiegoadclub.com).

Savacool Secviar is a San Diego based, multi-disciplinary and full-service brand communications firm specializing in branding & identity, print advertising, graphic design, marketing strategy and online marketing.

Contact:
Mike Savacool
studio@savsec.com
1022 Rosecrans St., Suite 2
San Diego, CA 92106
619-341-9239

###

People’s Choice and Gold Addy – Miho Gastrotruck
Silver Addy – Searsucker pre-opening window coverings
Silver Addy – Bar West Boogie Monster print campaign
Bronze Addy – KAYA Salon logo

Care Management Revitalized!

As a leading healthcare provider, Boutique Care Management came to Savacool Secviar with an innovative and thriving business, but lacking marketing and design materials that adequately conveyed the strengths of the brand. With a holistic and well-thought-out approach, Savacool Secviar partnered with BCM to identify the brand’s unique attributes, express their story in a compelling way, and develop a suite of materials to support both sales and operations.