When MIHO approached us to help launch their food truck business, we knew that they’d be taking street food to new heights. Our branding and design work had to do the same. As a brand, MIHO understands philosophically the importance of fresh, local and sustainable food. They also hold themselves to the highest standards of quality and deliver on their ideals every day with tangible, delicious meals served on the streets of San Diego. Our design for the truck brought to life the vast array of influence and inspiration the team draws on by spelling out food related proverbs and quotations from around the world. Words as rich and varied as MIHO’s menu! Check out our MIHO identity design pieces here and the site we designed for MIHO here.

Keep an eye out for Brian Malarkey and Searsucker™ – his soon-to-open and sure-to-impress new restaurant project. Opening this summer on the corner of 5th and Market streets, the fine establishment will boast, among other great things, branding and design by Savacool Secviar. And if you’re down that way prior to opening, stop by and say “hello” to the Brians!

The planning stages…

Project executed while employed by Bulldog Drummond.

Project executed while employed by Engineering Fitness International.