The USD School of Law competes for top applicants with some of the most prestigious law schools in the country. To reach this audience, the school depends on a focused and thoughtful communications strategy.
We were brought on at a time when the marketing strategy and supportive materials were in need of a fresh approach. Through research, interviews and lower-than-desired enrollment numbers, USD Law had learned that potential students viewed the school as out of touch with the way students get their information and the information they needed most.
We helped bring a new strategy to life. Through integrated print and online materials, including a variety of pieces aimed at keeping a prospective student’s attention through an often drawn-out decision making process, as well as leveraging social media and current student profiles to help personalize the institution, the school was able to re-connect with their audience in relevant and meaningful new ways.
We provide annual design and art direction for an ongoing targeted and interactive print campaign, which includes updates to the prospective student bulletin, multiple smaller brochures and a postcard series.
With our help, USD Law has maintained a level of brand consistency and relevance among other elite institutions. Prospective students, administration, alumni and professors all report that the institution’s materials are clear, attractive and successful in communicating the information they need to make an informed decision.