studio@savsec.com | 619.341.9239

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SITUATION:

EnDev was the parent company for a variety of southern California’s most influential and successful entertainment and nightlife venues. From the trendiest bars to the hottest nightclubs, if it was buzzing in San Diego, chances are, EnDev had something to do with creating it—and we had something to do with promoting it.

The problem of large to mid-sized holding companies with several brands is more than just navigating the sheer scale and volume of defining the right messaging for so many different entities. It is as much about developing innovative ways to address the varying sets of marketing challenges each business faces.

SOLUTION:

As agency of record, we defined and built the brand identities, marketing plans, and promotional strategies for seven different brands, from the ground up.

Understanding the importance of marketing with distinction and style to an always fickle hospitality audience, we prioritized the unique, unexpected and surprising in all of our solutions and held the work to a standard nothing short of excellence. With this approach, we helped define EnDev as an industry leader in marketing and design.

RESULT:

Many of the EnDev bars, nightclubs, restaurants and eateries went on to win industry awards for superior hospitality and customer service. Each entity with it’s own stellar reputation and loyal following. Our involvement went beyond the conception, organization, unification and execution of original creative solutions for the more than half-dozen different EnDev brands, we did it with passion and excellence and were honored with many industry awards ourselves for design and marketing.