Since 1971 the California Off-Highway Motor Vehicle Recreation Division (OHV) has served as benefactors to the wild passes of California’s landscape. What began with an environmentalist and an OHV enthusiast’s passion to promote and protect California’s trails for hikers, riders and nature lovers alike, became a piece of environmental legislation that champions the sustainable and responsible use of our state’s most precious natural resources.
Over many years the CAOHV had answered their communications challenges with largely fragmented design solutions. Eventually these programs turned into a collection of abstract, disconnected ideas that lacked impact and meaningful engagement.
The OHV awarded a multi-year contract to Savacool Secviar, over sixteen competing firms. We’ve developed unique branding and messaging platforms for the OHMVRD and many of the division’s programs, including the entire circumference, from public service announcements campaigns, to maps and trail signage.
Throughout the wide variety of strategic messaging meant to reach and resonate with a variety of different groups and audiences, our goal was to not only unify and synthesize the many diverse programs and messages, but to create a brand that people, much like us, would find to be helpful, thoughtful and engaging.
We have and continue to redesign a multitude of key pieces that represent key touch points with the park users including logos, sign systems and maps. With a focus on messaging and the larger strategic focus of California’s Parks and Recreation Department, we have and continue to communicate a clear and understandable message to a wide variety of interest groups.